A family recipe passed down through generations
made with care and quality for every home
Brand Overview
Emily’s is a Thai comfort food brand that reinterprets a classic family recipe through a modern, contemporary lens. Built on authenticity and quality, the brand centers around its signature dish, Mee Kai Cheek (Shredded Chicken Noodle), a recipe passed down through generations and refined for today’s consumers.
Emily’s was established with the objective of preserving traditional Thai flavors while presenting them in a format that aligns with modern dining behaviors and international expectations. The brand emphasizes consistency, ingredient quality, and operational scalability, while maintaining the emotional value of home-style cooking.
Products
Mee Kai Cheek
Authentic Thai rice noodles with hand-shredded chicken, made from a family recipe and balanced to perfection in every bite.
Kurobuta Jerky Rice
Emily’s signature rice, served with Wagyu beef marinated in a rich, house-special sauce for a perfectly balanced, savory flavor.
Wagyu Jerky Rice
Emily’s signature rice paired with tender Kurobuta pork, seasoned with a house-crafted sauce for a deep, well-balanced flavor.
Spicy Pork Crackling
Spicy, crispy pork crackling with the perfect balance of crunch and heat.
Spicy Salmon Skin
Smoky, crispy salmon skin seasoned with bold spice for the perfect balance of heat and crunch.
The Kurobuta Pork Jerky
Premium Kurobuta pork jerky, sealed fresh and ready to eat with rich, savory flavor in every bite.
The Wagyu Beef Jerky
Richly marbled Wagyu beef, carefully crafted into ready-to-eat jerky with bold flavor and a tender, satisfying bite.
Emily's Selected Tea
Artfully selected craft tea, elegantly presented in a champagne-inspired bottle.
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Services
End-to-end service solutions across multiple channels.
Delivery Hubs
Available on Grab and LINE MAN, operated through 10 delivery hubs across Bangkok and major cities in Thailand.
Pop-up store
Short-term pop-up stores in department stores and events across Thailand and selected international locations.
Customizable catering solutions, including branded packaging and sticker options for corporate and event needs.
E-commerce
Available through selected online platforms to reach consumers beyond physical locations.